Meet Our Team

Visionary

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Scott Ehrlich

After a long successful career as a real estate developer, Scott had a unique opportunity to sell one of his apartment buildings in Pasadena, California. On a conference call with his partners to discuss what to do with the proceeds he said, “We have to start looking at the Return on Life (ROL) metric, not only the Return on Investment (ROI),” a metric that had been ingrained into each of their respective investment psyches for decades running. In fact, without the ROI mentality and over 3-decades of wealth creation and wealth preservation, Scott would not have been able to entertain taking on a global cause with tenacity, grit, perseverance, and most importantly, an exuberant sense of what’s possible.

Unfortunately, the partners did not buy into this strategy, but Scott did, and hence, the Santa Ynez Ranch was born. The ranch had been commercially harvested for years by the Gallo Group which is the largest wine producer in the United States. With a new visionary at the helm, the days of commercial harvesting were over. The catalyst for Scott was born after watching the Documentary, Kiss The Ground (KTG), a regenerative agriculture story deep rooted in the health of the soil. Scott decided that there must be a more environmentally conscious path to harvesting the farm, a healthier way for the ranch to be a radiant exemplar.

The first big thing at the farm was to move away from all pesticides that were used on the ranch over the course of many years. The soil was literally dead. This comes with its own problems, but obstacles have always been his friend, and the ranch was going to become his next chapter. As a result, Regenerative Farming at the Santa Ynez ranch was born.

Although only a year into a complex 7-year process of soil restoration, Scott and his team have already witnessed the return of wildlife that was not existent before. The change has begun. Of the 120+ wineries in the Santa Ynez Valley, everyone may not readily follow suit; however, Scott’s goal as an exemplar is to model that doing the right thing does not necessarily equate to making less money. Quite the contrary, one can concurrently make money and responsibly care for the future health of the soil, and most importantly, the earth.

Scott is putting his money where his mouth is as a Soil advocate by not only contributing to the KTG movement, but also sponsoring a KTG Common Ground event at the Santa Ynez Ranch in October of 2022. Words alone will not suffice.

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farm operations

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Max Hoetzel

General Manager

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Steve Pfahler

Director of Regenerative Agriculture

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Ben Merz

Vineyards Operations

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Max Hoetzel

General Manager

An award winning journalist and photographer in his early professional life, Max spent the last decade as the owner/winemaker of F2 wines in the Santa Ynez Valley, gaining a deep understanding of soil, terroir and winemaking philosophies. As General Manager of Santa Ynez Ranch, he handles and coordinates virtually everything that happens on the ranch. An experienced breeder of horses, Max has an intuitive understanding for the needs of all animals and currently directs all animal husbandry at SYR. Max is a strong believer in the power of compost/vermiculture. If you ever need to find him, chances are he is either brewing compost tea or loading manure into the compost machine. As the owner of Santa Ynez Ranch Events, Max manages all weddings and corporate events on the ranch. A lifelong banjo-player and guitarist, Max is also a founding member of the Americana band, Sara Shiloh Rae & Bluebird Junction. The music that Sara and Max write and perform together has been featured on Texas Highway Radio, the Country Bunker Medicine Show, Guitar Girl and Bluegrass Today.

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team

Steve Pfahler

Director of Regenerative Agriculture

Stephen Pfahler is the Chairman of the Board of Chapter 3, having served in that capacity since the organization’s inception. He is committed to virtuously disrupting the agricultural landscape and to raising awareness about the importance of soil to human and planetary health.

Stephen also serves as the Director of Regenerative Agriculture for the Santa Ynez Ranch, where he leads a team working towards obtaining Organic Certification and Regenerative Organic Certification. He will also be responsible for maintaining the Ranch’s various certifications. He believes that Regenerative Agriculture is superior to sustainable agriculture because it is not just maintaining the status quo but actually improving the soil, plants, and environment.

Stephen is a Los Angeles Superior Court Judge for State of California since 2006. The L.A. County court system is the largest county court system in the world. Prior to that, he practiced law for over 16 years, representing public and private sector clients in land use and civil rights matters, and was recognized as a Super Lawyer.

He also teaches Public Policy and the Law as an Adjunct Professor at the University of Southern California.

Additionally, Stephen sits on the Board of Directors for the prestigious Kiss the Ground organization, which is dedicated to improving the planet, human health, and soil through regenerative agriculture.

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team

Ben Merz

Vineyards Operations

Ben Merz is one of the most knowledgeable individuals on the art of farming premium grapes in the Santa Ynez Valley and the California central coast. Ben received a bachelor of science from Cal Poly San Luis Obispo in Viteculture and Agribusiness, concentrating in farm and ranch management. He is passionate about wine and focuses heavily on tending the best grapes possible.

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Steve Clifton

Winemaker

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Alisa Jacobson

Winemaker

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Steve Clifton

Winemaker

Steve Clifton began his winemaking career in 1991 when he left his previous incarnation as a musician and nightclub entrepreneur behind and begged his way into a tasting room position at Rancho Sisquoc Winery. Little by little he forced his way into the cellar and in time had worked his way up to Assistant Winemaker under Stephan Bedford.

Over the next few years Steve’s on the job schooling would include winemaking positions at Beckmen, Brander and Domaine Santa Barbara wineries. To round out his knowledge in the marketing and sales areas of the industry, Steve managed the Wine Cask retail store in Santa Barbara from 1995-1998.

Steve began his own production with Palmina in 1995, dedicated solely to Italian grape varieties. At the same time he formed a partnership with Greg Brewer and founded Brewer-Clifton producing exclusively Chardonnay and Pinot Noir from the Sta. Rita Hills AVA. Both wineries have garnered international acclaim and accolades.

Steve has worked as a winemaker on projects as far flung as Italy, Argentina and Walla Walla Washington, but has always known that Santa Barbara County is where his winemaking roots and passion resides.

Steve has two sons, Roman and Luca.

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team

Alisa Jacobson

Winemaker

Jacobson (who goes by “AJ”) has followed her passion for agriculture and the sciences from an early age. She was raised in the fertile California Sacramento-San Joaquin Delta. Growing up in and around farms instilled in her a lifelong desire to find ways to help protect the land and water supply and to educate people about preserving natural resources.

In 2001, upon graduation from UC Davis with a degree in viticulture and enology, Jacobson found work in cellars and winemaking labs in California focused on sparkling wine production. She also ventured to Australia to make Shiraz (and to take deep dives along the Great Barrier Reef!). After returning to California, Jacobson began work at Joseph Phelps, which is where she met Joel and Sarah Gott.

In 2003, the Gotts hired her as their first employee. She helped usher the Joel Gott wine label from obscurity to the globally-recognized iconic brand it is today. Jacobson rose to the rank of VP of Winemaking, overseeing a team of 30, and managing all winery and vineyard operations throughout California, Oregon, and Washington, as well as projects in Argentina, Chile, Italy, France, and New Zealand. Recently, she passed the baton back to Joel and Sarah Gott and set out to forge her own path with a renewed and passionate focus on making wine from sustainably-farmed vineyards in coastal regions.

Today, Jacobson’s primary focus is on Turning Tide Wines. She relocated from Sonoma to San Luis Obispo County, co-owns two vineyards in the Santa Ynez AVA—one with a decked-out vacation rental house—and is looking to acquire more as she grows her consulting business. Dedicated to her cause of trying to help the wine industry become more sustainable and climate-forward, she currently sits on the board of the Oregon Wine Council, the Unified Grape and Wine Symposium program development committee, and is the chair of the research committee on the West Coast Smoke Exposure Task Force.

Making wines from all over the world has taught Jacobson that wine is made in the vineyard and the healthier the soil and environment, the more alive and vibrant the wine will appear in the glass. She is committed to the goal of showcasing the true essence of the grapes she harvests, all while respecting the elements each vineyard site provides—and helping turn the tide on how vineyards are farmed around the globe.

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chapter 3

Chapter 3 is partnering with Santa Ynez Ranch to exemplify an exuberant sense of what is possible for sustainable agriculture using practical and scalable regenerative practices for its commercial agricultural wine operation.  Through education, awareness, and fundraising efforts Chapter 3 believes we can lead the outcome of guiding the agricultural community in biodiversity and sustainable farming through leadership-by-example and awareness/educational events at the Ranch.

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Steve Pfahler

Chairman of the Board

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Dan Strull

President and Board of Directors

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Corey Heimlich

Board of Directors

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Rick Gutierrez

Chief Financial Officer/Treasurer

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Steve Pfahler

Chairman of the Board

Stephen Pfahler is the Chairman of the Board of Chapter 3, having served in that capacity since the organization’s inception. He is committed to virtuously disrupting the agricultural landscape and to raising awareness about the importance of soil to human and planetary health.

Stephen also serves as the Director of Regenerative Agriculture for the Santa Ynez Ranch, where he leads a team working towards obtaining Organic Certification and Regenerative Organic Certification. He will also be responsible for maintaining the Ranch’s various certifications. He believes that Regenerative Agriculture is superior to sustainable agriculture because it is not just maintaining the status quo but actually improving the soil, plants, and environment.

Stephen is a Los Angeles Superior Court Judge for State of California since 2006. The L.A. County court system is the largest county court system in the world. Prior to that, he practiced law for over 16 years, representing public and private sector clients in land use and civil rights matters, and was recognized as a Super Lawyer.

He also teaches Public Policy and the Law as an Adjunct Professor at the University of Southern California.

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team

Dan Strull

President and Board of Directors

After graduating from USC’s Marshall School of Business at USC, Dan worked in various roles at Xerox Corporation for 11 years learning the industry before starting GoodSuite in 1998.

GoodSuite is one of the fastest growing Managed Services Organization’s in California. Dan’s focus from day 1 has been to provide the best level of customer service at the speed of business. GoodSuite has won numerous industry accolades and is widely recognized as one of the best places to work in Los Angeles.

Dan is proud of what he has built and has used the company success to be a beacon in the community and give back. The company feels that giving time and effort is more important than just writing a donation check and the company provides two days a year for Volunteer Time Off to serve the community. After all, if you are not giving, you are not living.

Dan and his wife Christianne reside in Woodland Hills. They have three grown children and a yellow lab named Otis. Dan will not miss a USC football game and Christianne will be found supporting her favorite causes like Operation Gratitude.

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team

Corey Heimlich

Board of Directors

Corey Heimlich has more than 18 years of experience in the affordable housing, commercial real estate, and education industries. Since 2004 he has managed a commercial portfolio of 250,000 square feet for InSite Development. His passion for entrepreneurship and keen eye for concepts have contributed to the dramatic transformation of Lancaster Blvd into a premier destination for art, food, entertainment, and nightlife.

Through his work with InSite Development, Heimlich was introduced to another focus of company operations: affordable housing. As a former assistant director of the UCLA Bruin Woods Family Camp, Heimlich’s blended background in both business and education made him a formidable candidate for a directorial position with nonprofit, Housing Corporation of America (HCA). He joined their resident services team in 2005, spearheading cutting-edge educational programs for low-income families and seniors in SoCal. He is now the Vice President of HCA, as well as an Officer and Board Member.

Heimlich holds a Master of Business Administration from the Graziadio Pepperdine School of Business, and a Bachelor of Arts in Sociology from the University of California, Santa Barbara. Corey and his wife Tamara reside in Santa Monica with two athletic spirited boys and a monstrous Bernedoodle puppy.

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Rick Gutierrez

Chief Financial Officer/Treasurer

Mr. Gutierrez background in business and real estate development spans over 27 years. His first business was MultiVision Design from 1990 to 2007 which was a leading strategic branding and marketing consulting company, specializing in brand concept positioning and multi-unit operations working with national and International clients.

In 2007, Mr. Gutierrez joined the InSite Development team as a business and real estate development partner. Mr. Gutierrez oversaw and developed the design, construction, execution and operation of twenty-seven retail businesses which included four restaurants, a social club and event facility, a bowling lounge, a movie theater, bakery, coffee shop, retail stores and assorted other real estate development projects throughout Southern California. His role encompassed all levels of development, from architectural design and construction management, to startup and operating systems and procedures for each business.

Since 2015 Mr. Gutierrez serves as a multi-unit business consultant and spends much of his time as a nonprofit board member. He serves as a volunteer for youth programs, in particular for Boy Scouts of America. Mr. Gutierrez lived in Mexico for sixteen years during his formative years.

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our expert consultants

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Jordan Lonborg

Consultant

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Lois Christie

Consultant

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Jesse Smith

Consultant

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Connor Stedman

Consultant

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Jordan Lonborg

Consultant

Jordan Lonborg graduated from Cal Poly University with a degree in Fruit Science. He began working with Monterey Pacific, a vineyard management company, on the San Bernabe Ranch in King City, CA. Assisting in the management of nearly 5000 acres on a chemically farmed property, Jordan saw firsthand what effects conventional pesticides have on the land and the people that work that land. When an opportunity to work as the Viticulturist at Tablas Creek Vineyard in Paso Robles basically fell in his lap,the decision to make the switch was an easy one. Since joining the Tablas Creek team, Jordan has overseen the health and wellbeing of the vineyard at Tablas Creek, certified the entire 280 acre property Biodynamic and most recently spearheaded the certification process for Regenerative Organic Certified.

In 2019, Tablas Creek Vineyard became the first vineyard in the world to receive ROC certification. In 2021, Tablas Creek again became the first vineyard in the world to receive the GOLD level status of the ROC certification. Jordan lives in the Adelaide AVA of Paso Robles with his wife Molly, daughter Alma, and son Ziggy. When not in the vineyard Jordan can be found fishing for ling cod or halibut off his kayak or chasing trout in Northern California.

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Lois Christie

Consultant

Lois Christie has been in the organic industry since 1989, as a partner and manager of a 150-acre commercial organic culinary & medicinal herbs, vegetables, and flower farm in Baja California, Mexico. When the well “went dry” after 3 years of drought and wanting to stay in the organic industry, she moved back to the United States and worked for CCOF as an inspector, certification coordinator, final reviewer, standards committee, and regional representative opening new certification areas such as Mexico and the At Large Region, which included everything outside of California.

Her background includes undergraduate work in oceanography, biology, and business, incorporating independent studies in agriculture, horticulture, certification in herbal medicine, and work as a paralegal for 16 years before entering the world of organic farming. These experiences uniquely prepared her for her work as an organic auditor, consultant, and trainer. She served as the Board Chair for the International Organic Inspectors Association (IOIA), an organic auditor, and is the currently CEO/President of Christie Organic Consultants, Inc.

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team

Jesse Smith

Consultant

Jesse Smith is the Director of Land Stewardship for White Buffalo Land Trust, a non-profit organization devoted to the practice, promotion and development of regenerative agriculture. Jesse is a farmer, designer and consultant working at the intersection of regenerative agriculture, product development, and ecological monitoring. He has been working for the past decade to develop a resilient food economy and ecology on California’s central coast. Jesse has helped develop the Kiss the Ground Farmland Program, which supports farmer and rancher transition to regenerative agriculture through educational opportunities, data collection and ongoing resources and support. He also currently sits on the board of directors of the Santa Barbara Botanic Gardens, an organization with a mission to conserve native plants and habitats for the health & well-being of people & our planet, as well as Santa Barbara Middle School, an educational institution built around a concept in which healthy youth development is directly connected to nature-based learning and the creative arts.

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team

Connor Stedman

Consultant

Connor is a holistic farm planner and educator with 15 years of diversified farm production and consulting experience across both US coasts, working to mitigate climate change while building viable farm economies.He is lead faculty at the Omega Institute for Sustainable Living, an affiliate instructor and advisor with the University of Vermont’s Leadership for Sustainability graduate program, and a member of the Regenerative Business Alliance. Connor works with farms, institutions and brands across the US to understand the uniqueness of the landscapes they are embedded in and successfully transition to industry-leading carbon farming and climate adaptation systems.

Connor has served as lead designer responsible forlandscape analysis, master farm planning, and management planning for White Buffalo Land Trust’s 1,000-acre Jalama Canyon Ranch; as lead instructor for TGI’s intensive Regenerative Sourcing and Supply Course in partnership with Kiss the Ground; and as research associate for Eric Toensmeier’s globally recognized text The Carbon Farming Solution. He holds an M.S. in Ecological Planning and is currently pursuing a PhD in Transdisciplinary Leadership, both from the University of Vermont.

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events and planning

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Sara Hershkowitz

Sara Hershkowitz is mama to our livestock guardian dogs, Tank and Nashville, horse wrangler for Romeo and Blake, bottle feeder of newborn lambs, lactation doula for calves, fetcher of animal feed, checker of gates, grower of herbs, and maker of homemade grapeseed oil skin care products. Sara is also passionate about participating in the climate change solution. In her life outside the ranch, Sara is an opera singer who has performed with orchestras all over the world, including BBC Scottish Symphony, Hamburg State Opera, and the L.A. Philharmonic. She is also the lead singer and founding member of the Americana band Sara Shiloh Rae & Bluebird Junction. Their music has been featured on KZUM The Wimmin’s Hour, Yale College Radio, Berklely Radio, Texas Highway Radio, the Country Bunker Medicine Show, Guitar Girl and Bluegrass Today.

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